Strategic and Tactical Marketing
PLT
Product Lifecycle Technologies
Project and Product Management <==> Strategic and Tactical Marketing
Strategic Marketing defines a long range plan for marketing the product and company. If defines the overall objectives that may include:
- Rollout and introduction timing
- Key market areas
- PR Strategy
- Web, internet
and social media strategy
Tactical Marketing strategy defines the short term marketing programs and supporting details including:
-
website design
- email contact programs
- advertising
- search engine strategy
- marketing collateral
- trade shows
- press releases
Both Stratigic Marketing and Tactucal Marketing are closely coupled to Product Management and Project Management as a continuum
for a successful undertaking.
PLT-Consulting LLC
Strategic/Tactical Marketing defines the strategies and supporting collateral and marketing and sales channels to meet product,
service and company objectives.